Six Restaurant Club
A gastronomic oasis in the heart of Milan
Case details
Client: Six Restaurant Club
Sector: Food service
Start of collaboration: May 2023
Type of work: Brand Identity, Website, Advertising Campaigns, Social media
Website: sixrestaurantclub.it
Story
In the heart of Porta Nuova in Milan, Six Restaurant Club was born — an exclusive restaurant that combines fine dining, elegance, and entertainment.
Every detail of the venue is designed to offer a complete sensory experience, where atmosphere and quality coexist in harmony.
The challenge was to translate this refined experience into both visual and digital form, creating a recognizable, consistent, and memorable brand identity, capable of standing out in the Milanese fine dining scene.
How we contributed as LM
The main objective was to define a strong and consistent identity for the brand and develop a digital presence capable of reflecting the venue’s elegance, strengthening brand awareness, and facilitating online bookings.
We curated the creation of a new visual identity that reflects the venue’s exclusive and sophisticated character, translating Six’s style and atmosphere into distinctive graphic elements.
The work included the development of the logo, color palette, typography, and coordinated materials, up to the design of physical elements such as menus, coasters, signage, and printed materials, ensuring consistency and recognizability at every customer touchpoint.
Development of an elegant and functional website, perfectly aligned with the brand’s new image.
The site integrates a customized booking system designed to provide a smooth, direct, and frictionless user experience. The design highlights the venue’s refinement, making it easy for users to discover the concept and reserve a table.
Planning and management of advertising campaigns on Google Ads and Meta, aiming to increase visibility and generate conversions.
The campaigns were designed based on user behavior, continuously optimized to reach potential clients interested in high-level gastronomic experiences.
We supported social media management in synergy with a partner agency, defining an editorial plan aligned with the brand’s tone and providing high-quality visual content.
The goal was to build a consistent, aesthetic, and recognizable digital presence capable of strengthening the relationship with the audience and attracting new clients.
Monthly conversion trend
Results
To continually improve the performance of Google and Meta campaigns, we consistently analyze the ideal strategic mix of different advertising types to reach as much targeted audience as possible and allocate the advertising budget effectively.
